I believe we play better when we deeply love playing.
This sentence may seem obvious.
And yet our era often pushes us to believe the opposite.
Very quickly, pleasure becomes a goal.
Then a performance.
Then a result.
And sometimes, without even realizing it, we forget why we started.
I am not a golfer yet.
But that is precisely what fascinates me about this sport.
When I look at a course, I see far more than a score.
I see people walking.
Who talk.
Who take their time.
Who enjoy a view.
Who laugh at a bad shot.
Who celebrate a great shot.
Golf reminds me that some activities are precious precisely because they allow us to forget, for a few hours, the very idea of performance.
I believe this reflection goes far beyond golf.
It concerns the way we live.
We want to perform at work.
Performing in sports.
Performing in our leisure time.
Performing even in the way we rest.
By trying to optimize everything, we sometimes end up forgetting the pleasure that made us want to begin.
I deeply believe that pleasure is a strength.
It makes them want to come back.
About learning.
About improving.
About persevering.
A child does not walk because someone talks to them about performance.
They walk because they are curious.
Because they want to move forward.
Pleasure often comes before progress.
That may also be why I chose this name.
I Can't, I Have Golf.
It makes us smile.
It speaks neither of handicap nor ranking nor trophy.
It simply speaks of a moment we choose to give ourselves.
And I find that profoundly beautiful.
I am convinced that performance has its rightful place in golf.
It is admirable.
It requires talent.
Hard work.
Immense discipline.
But I also believe it should never make us forget what led us to the first tee.
Pleasure.
Curiosity.
The desire to share a round with others.
When I meet golf professionals, I am often struck by one thing.
The memories they recount are not always their best scores.
They speak of a shared encounter.
Of a sunrise.
Of a course discovered on the other side of the world.
Of a fit of laughter.
Of a round with a friend.
As if, deep down, the most beautiful memories were not recorded on a scorecard.
They were etched in the heart.
JPJG was born from this conviction.
I do not want to remind people that they should play better.
I would simply like to remind them why they love to play.
Because when pleasure remains in its proper place, performance becomes a consequence.
And when it does not come...
It is still a beautiful day.
Continue the Journal: Why golf is a way of life