I did not fall in love with golf by hitting a ball. I fell in love with what golf reveals about those who experience it.
When I imagined Je Peux Pas J'ai Golf, one question came up often:
"How long have you been playing golf?"
The answer almost always comes as a surprise.
I am not a golfer yet.
And yet, it was golf that gave birth to this adventure.
It may seem paradoxical.
In reality, it was not the movement itself that first attracted me.
That is what this sport is about.
Over the months, I discovered a world where people talk as much about respect as performance, as much about passing things on as competition, and as much about enjoyment as results.
I met women and men deeply attached to their club, their region, and their profession. Directors, greenkeepers, teachers, players… All different, but often driven by the same desire: to take the time to do things carefully.
This way of being immediately resonated with me.
Perhaps because I have Asperger syndrome.
I have always needed moments of withdrawal, silence, and concentration. I like to devote myself fully to a task, observe the details, seek the right movement, and forget the noise of the world for a few moments.
By discovering golf, I rediscovered something of this way of inhabiting time.
A course invites you to walk rather than run.
To think before acting.
To accept that everything cannot be perfect.
To return to the present moment.
I am not saying that golf is a sport made for people with Asperger's.
I am simply saying that, in my own story, I recognized a kind of serenity that felt familiar to me.
And I believe it was this sense of serenity that made me want to go further.
To create a brand.
To meet craftspeople.
To introduce people to the Ardèche region and its expertise.
Because deep down, I never wanted to create a clothing brand.
I wanted to tell a particular story about time.
A time when we take care with what we do.
A time when we prefer to pass things on rather than impress.
A time when an object tells a story before becoming a product.
Golf opened this door for me.
Not through performance.
Through humanity.
That is why, in my eyes, golf is much more than a sport.
It is a way of life.
Continue the Journal: Morita